Launch isn't a finish line: measuring adoption and business impact

Launching a product, tool, or solution is only the beginning. The real challenge starts after launch: getting people to use it, understanding whether it is solving the right problem, and measuring whether it creates real business value.

This Coffee Talk explores what happens after release: how adoption happens, how success can be measured beyond user numbers, and how feedback and iteration can turn a launched solution into something that delivers lasting impact.

Our speaker will share practical examples from AI, automation, and digital projects, while the Coffee Talk invites participants to share their experiences and perspectives on adoption, measurement, and creating real business value.

What you'll take away:
•⁠ ⁠Why some products and tools get adopted while others don't
•⁠ ⁠What teams can do before and after launch to increase adoption
•⁠ ⁠How to measure success beyond the number of users
•⁠ ⁠Which metrics indicate real business value
•⁠ ⁠How user feedback and iteration can drive long-term adoption

Who this is for:

•⁠ ⁠Project and program managers
•⁠ ⁠Product owners and delivery leads
•⁠ ⁠AI, automation, and digital product professionals
•⁠ ⁠Business and transformation professionals
•⁠ ⁠Professionals involved in launching, improving, or measuring the success of products and solutions

About Speaker:

Nazrin Rustamova — Technical Project Manager (AI & ML), Nasdaq

Works on AI and machine learning initiatives focused on improving workflows and efficiency. Combines operational and project management experience with a strong focus on practical delivery across teams.

Event Details

20 August
⏰ 19:00
Taste Map Sensory Room, Vilnius
☕ Format: Coffee talk
Fee: Free, just grab your coffee or tea

Join us for an open conversation on leadership communication with your favourite coffee.